Who is Pepe Jeans
Born in 1973 on the streets of Portobello, worn in the world today. As a denim pioneer we have consistently reinvented the definition of denim to keep up with the trends. We are an iconic brand that is synonymously associated with denim and limitless creativity. Pepe Jeans London gives you the foundations to exude self-confidence, uniqueness and authenticity.
By 1980 Pepe Jeans London was rivaling with all of the big UK brands for number 1 spot in the market place, becoming the British most successful jeans brand ever. In 1983 Pepe Jeans London started its international expansion to Ireland and two years later crossed the channel towards Continental Europe and USA. Nowadays Pepe Jeans London is one of the principal jeans brands in almost every country. After getting an important presence in the denim wholesale stores of most prestige, the company started to make a strong bet for the exclusive Pepe Jeans stores (own ones or franchises) that has made the Pepe Jeans London store network to be present in Europe, Asia, America and Oceania. The success of the brand rests upon different factors- not least upon its solid brand positioning as a London brand. Designers of different nationalities offer input, but the most important inspiration comes from the British capital.
Pepe Jeans Lifestyle
The Pepe Jeans look is trendy and fresh, yet stylish and modern in every sense. The Pepe Jeans girl and guy, both between 20 and 35 years old, are outgoing and urban and have developed their own fashion identities. Attitude and up-to-date could be words that describe well their way of living.
Pepe Jeans Values
The success is based on the Honesty of their people. Their reason for existing is the Customer. Their strength is Team work. Progress requires to be Flexible. Their Positive Attitude is essential for success.
Pepe Jeans Products
Pepe Jeans London encompasses two brands: Pepe Jeans London and Pepe Jeans Junior. Pepe Jeans London includes ladies and men complete collection including accessories. These collections are created with a focus on quality in terms of the fabrics, fit and finish, merging high fashion attributes with ground level pricing, and thus providing the look demanded by the market. The collection range from fundamental basics to sophisticated cocktail dresses, genuine leather jackets, without forgetting its specialist, the Denim offer. Within the denim we can specially underline the most premium part of it: the 73 collection.