Who is Superdry
Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.
Superdry has six values that define the way that they do business: passion, creativation, quality, family, individuality and fun. They believe it is important to be up front and open about the things they care about the most - and their values have been defined with this in mind. The values help shape Superdry's character and a personality and guide them all in the way they do things.
Superdry's mission is to build a creative and product led brand to inspire and engage the contemporary style obsessed consumer - always. They have a significant and growing presence around the world, operating through 768 Superdry branded locations in 65 countries. There are 245 owned stores across the UK and mainland Europe, 497 franchised and licensed stores and 26 concessions.